ResortBrokers Director of Marketing and Strategy Carla Cook joined the family business in 2011 after a successful career as a creative in London.
For three years, she was senior account manager for Wimbledon-based experiential marketing pioneer Impetus Communications where she oversaw large national campaigns for blue-chip brands including Pepsi and Dove.
Carla was also account director for Playstation Europe’s preferred below-the-line agency, which expanded her skill set to international marketing campaigns. She also worked on the accounts of Microsoft, Red Bull and Diesel during her time with edgy Carnaby Street agency MADE.
Carla graduated with a degree from the Queensland College of Art in 2002, majoring in graphic design. As a rookie designer, she cut her teeth in Brisbane with a small agency retained by home developer Devine Group before moving to London in 2004.
In 2011, Carla returned to Brisbane to oversee the marketing department of ResortBrokers, the company founded her father Ian in 1985.
Drawing on her almost eight years working for London creative agencies, Carla manages all aspects of ResortBrokers’ marketing, including the company’s online digital strategy as well as its widely respected Informer magazine.
“Marketing is the cornerstone of what we do,” says Carla. “My time in London learning from the best gives ResortBrokers a real edge in terms of our in-house marketing expertise and competency.”
“ResortBrokers’ brand offers the best of both worlds. We have heritage and experience, but we also have enthusiasm and youth. Our team is constantly striving to make our company and brand fresh and relevant.”
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