16 Nov 2022
Words Glenn Millar, Chenoa Daniel Informer 104

Culture Means Success & Client Satisfaction

Why are we successful? Why do we make more sales than other brokers? Why do we win many industry accolades and most importantly: why do we love waking up each day wanting to go to work? 

The answer is simple. As brokers, in our case servicing the Sunshine Coast and surrounds, it all comes down to company culture and actually loving what we do.

What is company culture and why it is so important to the success of the team? Let’s discuss how that passion and drive resulting from our culture then passes that high level of satisfaction down to you - our valued clients and stakeholders.

ResortBrokers embraces a positive company culture in spades. We work hard and play hard. If you have been to one of our many social events you would be well aware of our reputation for a good time.

Company culture comes from the top of the tree and without that passion and drive it doesn’t filter down the branches. It’s not just the team we are part of, but our culture also flows over to the associates with whom we choose to work.

As a family company with family members steering the ship, the accommodation industry is in our DNA and the management team are experts in their fields. Flowing down from the top, it is important not to underestimate the importance of the vast resources which sit behind each individual broker.

Our company possesses a powerhouse of great minds that are the driving force behind us. Our clients reap the benefits of years of experience and multiple minds working towards the same goal: a successful result for our partnerships between vendors, purchasers and brokers.

ResortBrokers boasts a team of 30 brokers with feet on the ground in every Australian state and territory. Importantly, and one of our key points of difference, are the support staff in head office. The ‘behind-the-scenes’ side of our business may translate to higher operating costs, but the benefits are priceless including providing the best service to our clients and supporting the ongoing stability and growth of our industry. 

Long gone are the days of just listing a property and sitting back waiting for enquiries. In a day of digital and technological advances (weekly it seems), ResortBrokers is on the forefront, hiring in-house economists, journalists, graphic designers, administration, finance and support staff, to keep pace with the ever-changing market and demographic of buyers.

It is our culture within our brand that demands we keep up to date and continue to reinvent ourselves, always being one step ahead as the market leaders and in doing so staying accountable and keeping our A-game on point. 

Great culture means sharing resources, sharing leads and working as a team as opposed to an individual spoke in the wheel, or a two or three-man band. With happy and motivated staff, this translates into high levels of performance and ultimately a high level of client satisfaction and peer recognition. 

Ultimately, our positive culture enables creativity to flourish and space to explore new opportunities, allowing brokers flexibility in work/life balance which generates longevity in service and staff satisfaction. END