14 Feb 2012
Words Tim Admin

How To Make Your Mobile Home Park Successful

There are many kinds of travellers. There are those who enjoy spending their holiday in the lap of luxury and having resort operators cater to their every whim, while others just need a decent pillow on which to lay their heads at the end of a long hard day of sightseeing. Yet, others prefer an affordable place to stay every night while bringing the comforts of home with them. This last group comprises people who head to mobile home parks every holiday season.

Given the number of mobile home parks for sale in the region, and the resurgent popularity that caravan travel has enjoyed, virtually anyone who can afford it can get involved owning a mobile home park. However, it takes a great deal more effort to turn a profit every season and ensure the success of the mobile home park.

The first question, a would-be investor, might ask is from whom the mobile home parks can be bought. The answer to that is Resort Brokers, who have more than 20 years of experience in the niche field of tourism property investment. This puts them in the best position to advise and facilitate the sale or purchase of tourism property such as mobile home parks.

Next, how do you attract people to the park, and keep them coming back year after year? A memorable marketing campaign is the first step to establishing yourself in the public consciousness ("Why the hell aren’t you here?" might receive a mixed response though). One way to make marketing unique is to tie the park to a tourist attraction that is native to the region.

Once you’ve garnered guests for the park, it is important to ensure that they will return. The impact of well-maintained amenities cannot be underestimated, as it only takes one pothole in a poorly maintained path to break one axle, or a rubbish-strewn lot to put people off, and you can say goodbye to future recommendations. The owner of a mobile home park should establish an excellent management team to ensure the park facilities are well maintained. After all, someone must be on-site at all times to keep visitors happy.

More travellers now deem it important to stay connected with their family and friends while on the road. Is it possible to offer wifi connectivity for every single lot, particularly if it is located in a remote area? If so, then your mobile home park would certainly stand out from the rest. If it is within your means to do so, you might also want to consider renting mobile homes out to would-be travellers to facilitate their inclinations toward independent travel.