ResortBrokers Director Alex Cook is one of the most experienced and well-respected management rights brokers in the country.
Since joining ResortBrokers in 2011, Alex has settled 185 deals with a combined worth of more than $568 million. His success has been recognised with the industry’s highest awards, including REIQ’s 2023 Commercial Salesperson of the Year and ARAMA’s 2023 Broker of the Year, having previously won the award in 2019.
Alex’s recent management rights sales include Drift Palm Cove, sold to Dreamtime Resorts; Signature Broadbeach, sold off-the-plan to Ultiqa; and Gabba Central in Brisbane, which set a record sale price in excess of $10 million.
His 2024 sale in one line of neighbouring Rockhampton CBD hotels, the 95-room The Edge Apartment Hotel and 118-room Empire Apartment Hotel, for over $10 million, set a record as the largest ever management rights transaction for a regional location anywhere in Australia.
In 2015, Alex achieved a career highlight with his $25.7 million sale of the management rights to Peppers Soul Surfers Paradise on the Gold Coast, a then record sale.
A ResortBrokers Director since 2018, Alex focusses on large transactions nationwide, with particular attention to the development/off-the-plan projects as well as the short-stay/hotel sector.
In 2021, Alex was appointed Associate Director of ARAMA, the peak body for the management rights industry representing more than 4,000 operators across the country. With ARAMA, Alex has played an integral role in the review of the strata industry currently being undertaken by the Queensland Government and spearheaded a continuing lobbying effort to protect the industry in Queensland.
In 2019/20, Alex successfully lobbied the Victorian Government against proposed changes to the Owners Corporation Bill, which would have threatened the future establishment of certain short-stay businesses. He has had particular success in Melbourne in recent years, assisting several high-profile developers in establishing and selling short-stay businesses within their projects.
Alex is one of the principal authors of ResortBrokers annual Management Rights Report, the only quantitative study of its kind to examine the vast impact of the industry across the country.
As a leading figure in Australia’s management rights sector, Alex is a much sought-after speaker at industry events.
Alex is married to Carla Cook, ResortBrokers Director of Marketing & Strategy, and is the son-in-law of ResortBrokers Founder and Chairman Ian Crooks.
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