ResortBrokers’ Director Alex Cook is one of the most experienced, well-respected and decorated management rights brokers in the country.
Since joining ResortBrokers in 2011, Alex has settled over 210 transactions of assets with a combined worth of more than $700 million. In FY25 alone, Alex settled 26 sales of assets worth over $137 million, earning him ResortBrokers’ Broker of the Year, an award he has won several times past.
Alex’s success has been recognised with the industry’s highest awards, including REIQ’s 2023 Commercial Salesperson of the Year and ARAMA’s 2023 Broker of the Year, having previously won the award in 2019.
His notable FY25 management rights sales include the 667-apartment, 65-storey Queen’s Wharf Residences (Brisbane), sold off the plan to Minor Hotels; R Hotel and Vue Apartment and Day Spa (Geelong), also sold to Minor, for a sum well over $10 million; the portfolio sale of Art House, Lucid and Spire Residences (Brisbane), sold to CLLIX Apartments and Hotels for more than $16 million; and 475-apartment Hamilton Harbour Residences (Brisbane), sold for more than $7 million.
Alex’s career best sales include Drift Palm Cove, sold to Dreamtime Resorts; Signature Broadbeach, sold off-the-plan to Ultiqa; and Gabba Central Apartments in Brisbane, which set a record sale price in excess of $10 million.
His 2024 sale of neighbouring Rockhampton CBD hotels, the 95-room The Edge Apartment Hotel and 118-room Empire Apartment Hotel, for over $10 million, set a record as the largest ever management rights transaction for a regional location in Australia.
In 2015, Alex achieved a career highlight with his $25.7 million sale of the management rights to Peppers Soul Surfers Paradise on the Gold Coast, a then record sale.
A ResortBrokers’ Director since 2018, Alex focusses on large transactions nationwide, with particular attention to off-the-plan projects as well as the short-stay/hotel sector.
In 2021, Alex was appointed Associate Director of ARAMA, the peak body for the management rights industry. With ARAMA, Alex has played an integral role in external reviews of the strata industry and spearheaded a continuing lobbying effort to protect the industry in Queensland.
In 2019/20, Alex successfully lobbied the Victorian Government against proposed changes to the Owners Corporation Bill, which would have threatened the future establishment of certain short-stay businesses. He has had particular success in Melbourne in recent years, assisting several high-profile developers in establishing and selling short-stay businesses within their projects.
Alex is one of the principal authors of ResortBrokers annual Management Rights Report, the only quantitative study of its kind to examine the vast impact of the industry across the country, now in its third edition.
As a leading figure in Australia’s management rights sector, Alex is a much sought-after speaker at industry events.
Alex is married to Carla Cook, ResortBrokers’ Director of Marketing & Strategy, and is the son-in-law of ResortBrokers’ Founder and Chairman Ian Crooks.
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